DETEKT has developed a number of business processes that fit within the creative bounds of our business and the commercial requirements of our customers. A few key processes are explained in the following contents.
Aligning lnnovation with product life cycles:
At DETEKT we assess each new project to correlate the degree of innovation with the product life cycle.
Innovation is categorised into either incremental(red ocean)or radical(blue ocean). Product life cycle is divided into five phases; development, introduction, growth, maturity and decline. Once this correlation has been determined DETEKT advises clients on suitable pathways in relation to branding, product design and manufacturing to reach your commercial objectives.
Managing Creativity:
Creativity and the identification of unique ideas is critical to DETEKT`s ability to develop successful new products.
DETEKT facilitates brainstorming sessions at the beginning of each new project with the design team. These sessions focus on generating spontaneous ideas that are later analysed. Favoured ideas are further developed and form the starting point for concept generation.